Clay
At WorkSalesClay
Data enrichment and AI research agents for go-to-market teams.
- Who it's for: professionals using AI at work
- Pricing: Free tier; paid plans (verify on the official site)
- Official site: https://www.clay.com
- Source / changelog: https://www.clay.com
Best for / Not for
Best for
- Outbound and growth teams personalizing at scale
- Combining many data providers
- AI research per account
Not for
- Tiny lists you can research by hand
- Teams without a clear ideal customer profile
3 concrete use cases
- Waterfall emails: Find work emails across multiple providers, then verify.
- Claygent research: "Does this company list open support roles? Give the URL or Unknown."
- Personalized first lines: AI column writes one sentence from verified research.
Pros and cons
Pros
- Many data providers in one table
- AI research agents
- Flexible integrations
Cons
- Credit-based costs add up
- Learning curve
- Data quality still needs checks
How to get started with Clay in 10 minutes
- Sign up at clay.com
- Import a CSV of 10 test leads
- Add one enrichment column
- Add an AI column with a narrow prompt
- Check credit usage before scaling
Playbooks using Clay
Industries using Clay
Clay alternatives
- Apollo.io: B2B sales platform with contact data and AI outreach.
- HubSpot Breeze: AI agents and assistant built into HubSpot CRM.
Recent changes
Weekly updates for Clay will be logged here as they appear in issues.